Why Grocery's One-Stop Shop Evolution Matters Now More Than Ever
Repositioning supermarkets as multi-service hubs creates convenience, boosts footfall and incremental spend.
With tighter household budgets, added services like parcel lockers offer a compelling reason to visit and spark impulse buys that might otherwise be missed.
UK supermarkets have tried-and-tested various ways to turn bricks-and-mortar stores into multi-purpose destinations, including lotteries, launderettes, cafés, and cobblers.
Repositioning supermarkets as multi-service hubs creates convenience, boosts footfall and incremental spend.
Author's summary: Supermarkets evolve into multi-service hubs.
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