Sanlam Introduces AI-Powered Coach
Financial services group Sanlam has launched Coach, an AI-powered personal finance guide, to help South Africans understand their money habits and make better financial decisions.
Coach is a virtual coach available 24/7, offering tailored insights through simple, conversational interactions. It identifies individual "money DNA" profiles using behavioural cues and user data to promote better financial decision-making.
AI can’t replace human advisers, but it can make expert guidance more accessible, less intimidating, and more actionable
Sanlam's Coach acts like a fitness trainer for personal finance, listening and learning before guiding users.
Author's summary: Sanlam launches AI Coach.