The journey from a confirmed app concept to a product in the App Store involves turning an abstract vision into concrete reality through code, pixels, and user feedback.
This critical period is defined by strategic technical decisions, a focus on core functionality, and an iterative approach to development, which separates successful apps from those that fail.
Before development, two key decisions must be made: the choice of platform and technology, and whether to build a native app for iOS or Android, or a cross-platform app.
The decision depends on budget, timeline, and technical requirements.
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Author's summary: Guide to a successful app launch.