Building Trust Through Authentic Branding
Realtors can stand out online by defining a clear, human brand voice rooted in their values while showing personality, consistency and authenticity across every post.
NEW YORK — As you browse your social media feeds or check out billboards on a leisurely drive, you might notice a recent phenomenon: Everything seems quite, well, similar.
"If you go to the comment section of any viral post right now, all the brands are commenting and they all sound exactly the same,"
says Rachel Karten, a social media consultant and author of the popular industry newsletter Link In Bio. If you run a business, it's more important than ever to carve out a distinct brand identity – and your brand's voice, or how you express your brand's values, point of view, and attitudes, is key.
Author summary: Build trust with authentic branding online.
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