Italy's Mafia Uses TikTok to Rebrand and Reach Followers
A new study finds that Italy's crime clans are utilizing TikTok to rebrand themselves.
They are turning mafia codes into emojis, viral trends, and livestream "matches", some of which are even used to launder money.
It only takes one emoji to spread a mafia message.
A report by Fondazione Magna Grecia, an Italian think tank and research foundation, titled "Mafias in the Digital Age" reveals this trend.
- Italy's mafia is moving from silence to spectacle on TikTok.
- They use the platform to glamorize criminal life and recruit followers.
- They also experiment with new forms of money laundering on the app.
Author's summary: Italian mafia uses TikTok for rebranding.
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