ROG Xbox Ally X sells out, despite disdain for shifts in Microsoft's gaming strategy

ROG Xbox Ally X Sells Out Amidst Controversy

The Xbox Ally X, a handheld gaming PC, has sold out despite its debut coinciding with fan backlash against Microsoft's gaming strategy and price increases to Game Pass.

ASUS, the manufacturer, is struggling to meet demand for the device, which was released on Thursday. After testing a review unit, it's clear that the ROG Xbox Ally X is a powerful, albeit pricey, alternative to the Steam Deck.

However, the device is compromised by Microsoft's shift in gaming strategy, which has been met with disdain by fans. The Xbox brand is facing a crisis, with sales of its latest generation lagging behind the PlayStation 5.

The recent "This is an Xbox" ad campaign presents anything from phones to laptops to smart TVs as capable of high-end gaming through Xbox Game Pass.

The company's decision to raise prices for consoles due to tariffs has further decreased demand. The Xbox Ally X's success is notable, but its niche is uncertain amidst the controversy surrounding Microsoft's gaming strategy.

Author's summary: Xbox Ally X sells out despite Microsoft's gaming strategy backlash.

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Public Radio Tulsa Public Radio Tulsa — 2025-10-17

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