Taylor Swift Inspires $2M Fundraiser for Sea Otters
The Monterey Bay Aquarium has raised over $2 million for sea otter conservation in just two days, thanks to Taylor Swift wearing a vintage T-shirt.
Taylor Swift wore a vintage Monterey Bay Aquarium otter conservation T-shirt in a release party movie for her new album, "The Life of a Showgirl", sparking a quest among her fans to buy the shirt, which was last produced in the 1990s.
After being flooded with calls about the T-shirt, the aquarium decided to re-release it as part of a special campaign to raise $1.3 million, a nod to Swift's favorite number, according to Liz MacDonald, the aquarium's director of content strategy.
The aquarium was inspired by Taylor Swift's favorite number, 13, when setting the fundraising goal.
- Raised over $2 million for sea otter conservation in 2 days
- Vintage T-shirt last produced in the 1990s
- Fundraising goal inspired by Taylor Swift's favorite number, 13
Author's summary: Taylor Swift's vintage shirt sparks $2M fundraiser.
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