Tourism Plan: Data-Driven Approach
The Ministry of Tourism's deputy director-general, Valery Brown-Alce, anticipates a strong finish to the year, with momentum building for 2026.
The ministry has adopted a data-driven strategy to target key source markets, describing 2025 as a "key" year.
We've got a tight plan and strategy, but very targeted. We're not looking out there like pie in the sky, it's data driven.
Forward bookings and strategic partnerships have the country well-positioned for continued growth, focusing on increasing stopover business.
The ministry's partners are working together to achieve this goal, both in market and with hotel partners.
Author's Summary
Bahamas adopts data-driven tourism plan for growth.