Creators Are Ditching Google For Substack – Here’s Why
Writers, journalists, and thought leaders are ditching Google for Substack. Google's 2023 Helpful Content Update and AI Overviews have driven creators away.
Google's updates have been met with criticism, with the AI Overviews being called the "single biggest exercise in plagiarism ever conceived".
It's turned its back on its founding principle: don't be evil, and is now all-in on whatever's going to make it the most money.
Google's search results now feature an AI Overviews carousel and sponsored content, prioritizing ads over user experience.
Author's summary: Creators abandon Google for Substack due to updates.
- Helpful Content Update (2023)
- AI Overviews
- Increased ads in search results
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