Boots hails ‘most integrated’ Christmas campaign yet

Boots' Most Integrated Christmas Campaign

Boots is launching its "biggest Christmas yet" with the help of Puss in Boots, bringing magic to the festive season.

The campaign, 'Gift Happily Ever After', focuses on the magic of gifting and in-store experience, highlighting Boots' beauty offering.

Puss in Boots reimagined as 'Puss' heads to Boots to find last-minute gifts for the Snow Queen's Ball.

According to interim marketing director Laura Gooday, the advert starts with a "really core human truth at the centre" of each campaign.

Author's summary: Boots launches its most integrated Christmas campaign with Puss in Boots.

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Marketing Week Marketing Week — 2025-11-04

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