Zalando introduces AI-driven discovery feed in 16 more countries

Zalando Expands AI-Driven Discovery Feed

Zalando SE, a Berlin-based online retailer, is expanding its AI-driven discovery feed to 16 additional markets, including the Netherlands and Belgium.

The personalised feed presents users with clothing, brands, and content that align with their preferences in real-time, allowing for an interactive experience.

The new feature transforms the shopping experience from the moment customers open the app, allowing them to scroll, swipe, and interact with content tailored to their personal style in near real-time.

Author's summary: Zalando expands AI-driven discovery feed to 16 countries.

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FashionUnited FashionUnited — 2025-10-15

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