Who Won Fashion Month SS26 on Social Media?
While creative director debuts made headlines, brands tapping into fandoms and cultural crossovers gained real online traction.
Big-name celebrities drove the bulk of social engagement from the Spring/Summer 2026 shows, with brands of all sizes leveraging talent trends.
These trends included partnering with Thai actors, TV stars like Christopher Briney, and long-term brand ambassadors from Hollywood and K-pop.
- Thai actors
- TV stars, such as Christopher Briney
- Hollywood and K-pop brand ambassadors
The Spring/Summer 2026 season generated $881.
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Author's summary: Brands leveraging fandoms and cultural crossovers won SS26 on social media.
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