Zalando: New head of beauty comes from L'Oréal

Zalando Appoints New Head of Beauty

Zalando has appointed Thomas Schwulera, formerly of L'Oréal, as its new Vice President of Beauty to accelerate growth in the beauty segment.

Thomas Schwulera will be responsible for the entire strategy in this division, where the company recorded double-digit growth last year. He and his team will drive Zalando's beauty offering in Europe through improved curation, tech-enabled personalisation, and content formats.

According to his LinkedIn profile, Schwulera has been with Zalando since September, previously working for L'Oréal from 2007, spending around ten years at the German subsidiary before moving to the Paris headquarters.

Zalando is set to accelerate its growth in the beauty segment and has brought in an expert from L'Oréal.

Author's summary: Zalando appoints new beauty head from L'Oréal.

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FashionUnited FashionUnited — 2025-10-15

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