Akshay Kumar Seeks Protection Of 'Personality Rights'
Bollywood actor Akshay Kumar moved the Bombay High Court to seek legal protection for his "personality rights", citing misuse of his attributes.
His lawyer provided examples of AI-generated content that misused Kumar's name, image, voice, and mannerisms on social media, websites, and e-commerce platforms.
- A hoaxed film trailer falsely portrayed him as the Chief Minister of Uttar Pradesh, garnering 20 lakh views before being taken down.
- A website allows users to generate speech in "Akshay Kumar's" voice.
- Fake social media accounts ask for endorsements in his name.
- Counterfeit products are sold with his name as the pretext.
Allegedly, there has been a "large-scale" misuse of his name, image, voice, mannerisms, and other attributes via AI-generated content.
Author's summary: Akshay Kumar seeks court protection.
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