White Castle Combines Legacy and Innovation
At 104 years old, White Castle is keeping things fresh with its own version of the restaurant of the future.
On Thursday, the iconic burger chain unveiled its “Castle of Tomorrow,” near downtown Columbus, Ohio.
- The modernized and colorful restaurant features bright lighting and high ceilings with an open layout.
- A dedicated mobile order pickup window to remove congestion and confusion at the front counter for guests walking in.
- Outside, the restaurant boasts a double drive-thru and “hospitality doors” instead of a window, enabling employees to deliver meals straight to customers’ cars.
- In the back of house is a kitchen primed for efficiency.
Author's summary: White Castle innovates with new prototype.
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