Disney+ and Hulu Cancellation Rates Doubled Amid Jimmy Kimmel Suspension Saga
According to Antenna, Disney+'s churn for the month increased from 4% to 8%, while Hulu climbed from 5% to 10%.
Disney+ and Hulu’s monthly churn rates doubled in September as consumers threatened to boycott the streaming services following the temporary suspension of “Jimmy Kimmel Live!”
- Disney+ had around 2.18 million sign-ups during the month.
- Hulu had just over 2.1 million sign-ups.
An Antenna spokesperson told TheWrap that the estimated cancellation volumes for Disney+ and Hulu totaled 3 million and 4.1 million, respectively.
The former’s monthly churn rate jumped from 4% in August to 8% in September, while latter’s increased from 5% in August to 10% in September.
Author's summary: Disney+ and Hulu face increased cancellations.
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