Boosting Profitability and Customer Experience through F&I Coaching
Paul Brown, an F&I expert and VP of Training at Ascent Dealer Services, shares coaching strategies to increase PVR, improve customer loyalty, and strengthen F&I departments.
Brown emphasizes that traditional F&I scripts are no longer effective and are outdated, recommending instead coaching that focuses on sales psychology, understanding customer motivations, and fostering authentic conversations.
Coaching that emphasizes sales psychology, understanding customer motivations, and fostering authentic conversations is more effective than traditional F&I scripts.
- Having engaged and passionate staff is crucial for F&I success.
- Aligning sales and F&I teams is essential for success.
Author's summary: Paul Brown shares F&I coaching strategies.
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