Apple Maps May Introduce Ads Next Year
According to a report from Bloomberg's Mark Gurman, Apple Maps users may start seeing ads in the app as soon as next year.
Similar to Google Maps, Apple's plan is to allow businesses with physical locations to pay for promotions in search results, says Gurman.
Apple will reportedly try to distinguish itself from the competition with a better interface, and by using AI to show relevant results.
This move could be part of a larger strategy to introduce more advertising in iOS, building on Apple's existing ads in the App Store.
Gurman questions whether Apple device owners will accept the increasing presence of ads in Apple devices and apps.
Author's summary: Apple Maps may introduce ads next year as part of a larger iOS advertising strategy.
- Ads may appear in Apple Maps search results
- Businesses with physical locations can pay for promotions
- Apple aims to distinguish itself with a better interface and AI-powered results
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