RTL AdAlliance Expands European Sales Network with ORF Partnership
RTL AdAlliance and ORF-Enterprise have entered into an exclusive strategic partnership to expand international sales of Austria's leading public media portfolio.
- RTL AdAlliance becomes the global sales partner for ORF, offering international agencies and advertisers access to ORF's advertising inventory.
- The partnership includes TV, radio, digital, and online platforms, such as ORF 1, ORF 2, ORF III, ORF Sport+, Hitradio Ö3, FM4, ORF.at, ORF ON, and ORF Sound.
The outlets reach a majority of the Austrian population, with ORF 2 achieving a 37.6% average daily reach in the first half of 2025, and ORF's radio brands reaching 55.8% of Austrians aged ten and above.
Author's summary: RTL AdAlliance partners with ORF to expand international sales.
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