Arcade at DigiCon 2025
Award-winning Philippines production company Arcade made a strong showing at DigiCon 2025, the Philippines’ biggest digital conference.
Over 2,000 delegates gathered under the theme “The Age of I: The Power of Personalization.” The Arcade delegation, led by Vice President of Business Development and Content JM Miranda, explored hyper-personalised content and AI-driven creativity.
DigiCon made it clear – audiences no longer want generic content. They want culture, relevance, and emotional truth.
Miranda emphasized the role of AI in the creative process:
AI isn’t the hero – it’s the enabler. It’s not here to replace creativity, but to unlock more imaginative and efficient ways of storytelling.
Arcade aims to create content that is human, purposeful, and connected to the world. Author summary: Arcade dominates DigiCon 2025 with AI-driven creativity.
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