John Lewis 2025 Christmas Ad
John Lewis's 2025 Christmas campaign focuses on the relationship between a father and son, set to Alison Limerick's 1990 hit 'Where Love Lives'.
The ad, also titled 'Where Love Lives', shows a father discovering a vinyl record of Limerick's track and a 2025 version by Labrinth under the Christmas tree.
The right present can express what words can't.
The campaign taps into 90s nostalgia and highlights the unspoken emotions between family members.
Author's summary: John Lewis's Christmas ad highlights unspoken emotions.