John Lewis has released its 2025 Christmas ad, set to Alison Limerick's house anthem "Where Love Lives". The ad reminds us of the power of music and the importance of picking the perfect gift.
The story follows a strained father-son relationship, directed by Jonathan Alric for Saatchi & Saatchi via Iconoclast. The ad begins on Christmas Day with a dad on his hands and knees next to the tree.
Set to Alison Limerick’s house anthem Where Love Lives, this year’s spot reminds us of the power of music – and picking the perfect gift
The ad is a nostalgic reminder of the 90s, with its soundtrack and storyline. It comes after last year's "The Gifting Hour", which centered around a young woman searching for the perfect gift for her sister.
Author's summary: John Lewis 2025 Christmas ad is out now.