Dash Social Debuts New Metric For Measuring Brand Social Media Impact

Dash Social Debuts New Metric For Measuring Brand Social Media Impact

Dash Social introduces a new proprietary metric, Total Social Impact (TSI), that consolidates fragmented social media performance indicators into a single score.

The measurement system combines data across multiple platforms, content formats, and distribution channels to provide marketers with a unified view of their brand’s social media presence.

“Social marketing has never been more powerful, or harder to measure,”

said Maggie Hickey, EVP of Marketing at Dash Social. Author's summary: Dash Social introduces TSI metric.

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netinfluencer netinfluencer — 2025-11-04

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