Dash Social introduces a new proprietary metric, Total Social Impact (TSI), that consolidates fragmented social media performance indicators into a single score.
The measurement system combines data across multiple platforms, content formats, and distribution channels to provide marketers with a unified view of their brand’s social media presence.
“Social marketing has never been more powerful, or harder to measure,”
said Maggie Hickey, EVP of Marketing at Dash Social. Author's summary: Dash Social introduces TSI metric.