DirecTV's New AI Screensaver Ad
DirecTV is partnering with Glance to introduce a new "AI-commerce experience" screensaver mode, raising concerns about AI-powered advertisement delivery.
The US-based television provider is collaborating with AI company Glance to bring a new system powered by Google Gemini, delivering dynamically adjustable "AI-powered content and commerce screensavers" to TVs during idle times.
This technology allows for an interactive on-screen AI avatar feed of the user, with options to purchase and swap out various sets of clothing, furniture, and more.
DirecTV is injecting a dose of AI-generated screensaver technology into your video feed, in a new style of advertisement delivery.
Author's summary: DirecTV partners with Glance for AI screensaver ads.
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