Comms Agency Papaya Taps Love Birds Sarah Todd & Declan Cleary For National Barramundi Day
B&T wishes a Happy Barramundi Day to all who celebrate.
Boutique communications agency Papaya has unveiled its latest national campaign for the Australian Barramundi Farmers Association (ABFA) ‘Falling in Love with Barra,’ featuring lovebirds Sarah Todd and Declan Cleary.
Having fallen in love on MasterChef: Back to Win, the pair bring their romance and shared passion for food to this year’s National Barramundi Day ‘Barra Love Shack’ activation at Bondi Beach.
Now in its sixth year leading the campaign, Papaya continues to grow Australia’s love for its most iconic fish, driving awareness of locally farmed barramundi and the farmers behind it.
Last year, Papaya led a full rebrand for the category, creating a fresh look and feel under the ‘Iconically Australian’ platform, celebrating barramundi as a native fish intrinsically linked to camping trips, fishing adventures, seaside picnics and BBQs with family and friends.
Author's summary: Papaya promotes National Barramundi Day with a new campaign.
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